Episode 2 of Liberty of London's second series hit Channel 4 this week, and id didn't disappoint! This week shows the rush of New York Fashion week with managing director, Ed Burstell, feeling completely comfortable back in his home town. The programme showed Ed and his team busy in the Big Apple attending shows and meetings with designers in order to find the perfect items to stock in their store for the next season. But with the same old's and the unsellable's (like worn-look £300 shoes- surly you'd want new-looking ones for that price?!), having very little luck Ed turned to a new market.
Back in the UK, Ed had been looking for the perfect opportunity to contact shoe maker brand,Terry de Havilland. Making bright, eye catching wedges from hand, Ed approached the brand owners with a very tightly timed task of creating 6 different styled wedges to stock in the famous Liberty of London store, working with the official Liberty patterns. Of course Terry de Havilland could not turn down this offer, but with hundreds of fabrics to choose from, and only 6 weeks to create the footwear, time was not on their side. Flicking through the fabrics was mesmerising, and for a viewer, I didn't realise just how many prints Liberty owned; but there was definitely a few that jumped out to the shoe designers which they envisioned to look amazing. Luckily, after non-stop labour, the shoes were complete - and by Ed's reaction to these beautiful accessories, it was obvious a long-term partnership was about to commence.
Meanwhile, this episode introduced us to another member of the team, Stelios. As part of the vintage section of Liberty of London, Stelios lives and breathes fashion, especially collectible pieces ranging from various century's. The pieces were beautiful, and with a traditional approach to shopping (meaning no website or adverts) the department is known as London's best kept fashion secret. Being a passionate collector since the age of 16, Stelios had built up a fabulous collection of garments, with an extensive knowledge of every single item of both his personal and in store products. So when a bride appears with only three weeks till her wedding and no dress, Stelios is very quick to jump to the rescue! Taking a long, white, hippy-style dress, he pinned away to create the brides perfect dress - even if it was two sizes to big. But with his factory workers able to do speedy alterations, he made her dream come true - whilst also impressing Ed by up-selling with a headpiece too!
This episode was filled with many different issues, including problems with the DJ at the Vogue night out event in store, but with professionals and an outstanding reputation, Liberty never fails to impress its dedicated shoppers. I hope all continues positive for the store in the next episode, where I also would LOVE to see more of Stelios! He's such an adorable character and I really think he adds a huge personality factor to the series!


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