Successful logos can make all the difference to a brand, and it determines whether or not you buy/wear an item of clothing sometimes. Looking at brands who have these great logos, you can really tell their brand stories and values, just through the shapes and visuals of their logos.
Calvin Klein
Recognisable and influential.
Beautiful, simplistic, powerful, symbolic, iconic, unisex, cool and pure.
Jil Sander
Minimal and modern.
Consistent, pure, secure, quality. Big letters = big security.
Vivienne Westwood
English, eccentric and historical.
Heritage, royal, futuristic, playful, rebellious, personality, subversive. Orb represents tradition and the past while the ring of Saturn represents the future.
It's all in the power of the logo - something we need to consider during our fragrance brand development.
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