Fragrance Concept Presentation

Presentations are always scary for me, as I hate talking in front of big groups of people, but it is something I need to get much more comfortable doing, especially on a fashion communication course - and it makes it much better doing it in groups rather than solo! After weeks of preparation, from our individual trend booklets to macro trends discovered in groups during seminars, we were asked to communicate our research and context developments which would go towards creating a new big idea for a brand new and innovative fragrance product.  

Working with people I had never really spoken to before was quite difficult to start with, but after our ideas starting flowing we definitely got to know each other better, and now I even meet up with them outside of the required contact hours to socialise. I really like being put in different groups as means I get to interact with new people, and this is something which is really important for preparation in the fashion industry. 

Meeting quite a few times a week we all allocated ourselves separate tasks to do, and really enjoyed working together, creating what we think is the next big thing in the fragrance industry, a customisable scent. Although bespoke scents are available in the luxury fragrance market (we're talking thousands of pounds!), there was nothing which allowed you to customise and mix scents in a completely portable and sustainable product. Our concept is to create a fragrance which has four different scents in one container, all which are solid so are long lasting, and have the same base note so mix well with each other. The 'bottle' would be much like a multi-coloured biro pen (as shown here), whilst also being refillable as each solid was completed, allowing it to be sustainable and save the consumer money on packaging when re-buying. We got our inspiration from a 'The Simpson's' episode which shows Homer using a similar device which held all of his favourite sauces, which really emphasises an important aspect - that inspiration can come from ANYWHERE!   

After being confident in our new product, it was much easier to talk about, and we decided that the commuting business man would be most interested in this product as the modern man is much more immersed in looking good and grooming, but still needs to work to support his family, often travelling and working many hours to do this. Therefore, a portable fragrance product, which allows them to put their own macho stamp on, would be very appealing to them, whilst being in this discrete and convenient container would not emasculate them when applying.  

We converted our ideas to a powerpoint, and here I have included the slides from this presentation: 

After completing our presentation, we received some feedback from our lecturers which have really helped up consider what we might alter for our next presentation:

Positives: 

• Loved the mood boards
• Great layout and consistency throughout
• Used all aspects of course so far - 7ps, brand onion, market levels, macro+micro trends, FCP process, ect.
• Lots of visuals
• Shows great use of where inspiration came from, and the journey to big idea

Improvements: 

• Maybe try not to have big clumps of talking from lots of people, interchange to ensure is engaging for audience - may be matter of preference between lecturers as others have noted they really like this!
• Try to ensure all mood boards have same style aspects so that continues consistency 

#fcpreflection