Creative Concept

For the next stage of our fragrance brand development, we need to think about what sort of look we want our promotional images to have. I have always loved photography, as I studied it at A-level and found it a great way to get my creative side out, but when it's your own brand your wanting to portray, it's really difficult to know where to start. During seminars designed to create idea generation, we decided as a team that contrast was a key concept we wanted to portray in our promotional images.

Vivus Incensum is designed to adapt around the on-the-go consumer and all of their different CONTRASTING daily activities, particularly between their home and work life. The saying 'life isn't always black and white' really stood out as a key aspect which got the idea ball rolling, as it made us think about the monochrome colour scheme we used, but also the idea that life can be a suprise, and you have to take everything as it comes.  

With contrast as a main message to communicate, we began to look through Pinterest for visual ideas. We have always said we wanted Vivus Incensum to stand out on the shelf or as a promotion, and so a promotional image which is completely unique to other brands, which is not overtly connected to fragrance would express the exclusivity and desirability of or brand successfully. We came across three photographers who really stood out to as, and their creative concepts were all very different from each other and anything else we had seen; Susanna Vento, Miguel Domingos and Bence Bakonyi. These photographers used techniques such as studio camouflage and a picture inside a picture to create depth, texture and a narrative to their images which cannot always be exactly explained (it depends on the person who views them!) 

To get all our ideas down in one place, we created a moodboard which we will further use to decide what we want our artistic direction to be during our shoot time. 

Whilst it's still early days, I'm really enthusiastic about this part of the module, and really looking forward to combining these ideas to appeal to our business male consumer. I think the contrast idea will really contrast the competition (excuse the pun) and work well with our unique and futuristic fragrance product.