As part of our new fragrance module, our first task was to create a 12 page, A5 booklet, which forecasted the dominant and emerging trends of 2014/2015 within the fragrance industry. I have never looked into trend forecasting before, and so found this task to be quite challenging at first, but after researching on trend forecasting sites such as WGSN and Trend Hunter, I began to get the hang of it, and found it really enjoyable!
Using Indesign has always been a favourite of mine! I am by no means an expert at the program, but I do feel comfortable using it to create pieces of work, and love how you can link Photoshop and Indesign together so easily. There are so many aspects I experimented with during this layout, for example using different layers and using tools which I didn't even know existed, like altering whether the text hyphenated or not (will save so much time and stress in the future!).
This is my finalised trend booklet, and although I am happy with the outcome, there are some areas which I feel could be improved, especially after receiving feedback from a peer marking session.
- Create more interest with front cover - could use more of the space to co-ordinate with the busy composition that is on the double page spreads.
- Check all images are of high quality to remove any pixelated images in booklet
- Reconsider the borders on the images - maybe too harsh?
- Alter some composition to create more visual contrast, possible with front and back cover and maybe also with first double page spread, as these are most appropriate areas for this to happen.
I am going to consider these and alter my trend booklet in the future so that it has these improvements when I am ready to input this into my portfolio. I find these peer assessment tasks very useful and hope to have more of them, as they allow me to look at others similar work to gain inspiration, whilst also give a second opinion to my work before the final deadline.
#fcpreflection
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