After deciding we wanted to focus on contrast as a main message throughout our creative concept, we also wanted to include this in the video promotional tool. When creating, we thought about Vivus Incensum's tag line - Life in Contrast, and what this might mean to our consumer. With an on-the-go businessman in mind, we thought that the contrast between their work and relaxing life is the biggest, whether this be night and day, work and play or the city and their home surrounding, this is the contrast they have to deal with everyday. Therefore, we decided that our video should include quick timelapses of contrasts, to upbeat music to reflect the constant rush and stress they are under. We also thought that this, having no link to fragrance, would add an exclusive factor to our brand name, making it seem of high status, therefore desirable, as it suggests the brand doesn't need to tell you what their benefits are, as the consumer's already know this brand and what they do well.
With only a short 10 seconds in length, this video clip would be great for social media - on Instagram or even as a pre-video advert on Youtube channels.
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