Thursday, 7 May 2015

Packaging Development

As previously mentioned, we were unhappy with the work the graphic designers who we collaborated with on our perfume bottle and packaging, therefore as the most confident with Photoshop in my group, we decided it would be best if I designed these. 

After creating logo ideas, I next moved onto the the packaging, which we wanted to be very unique and stand out from other perfume packaging. As our fragrance, Vivus Incensum, is aimed at the modern man, we have always wanted the packaging to reflect this, having a futuristic aspect and being clean cut, simplistic and metallic. Taking the business aspect into perspective along with this, we decided that a foil-like packaging would be a completely unique and effective packaging device, which our bottle would be sold inside; much like the packets you buy office printer cartridges inside. This completely opaque packing would also create a secretive and quite exclusive product, which would appeal to our design and quality focused consumer. 

Using Photoshop effects, I embossed the logo into an image of the packaging to make it look realistic. I am very pleased with the outcome, and as a first attempt at product/graphic design I am very proud. This is definitely something I would love to do again in the future!


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