As I've posted before, part of my brief for this module of the FCP course at Nottingham Trent University is to create professional moodboards based around a colour trend. After deciding on bright, popping, primary colours, I entitled my trend 'Radiant Retros'; eye catching colours are often associated with the fabulous pop art trend, taking us back in time.
However, as one moodboard demonstrates this moodboard, another has to express the colour trend from a particular brands perspective. I decided to use American Apparel as the fashion brand behind this moodboard, as felt this is a style that they would happily incorporate into their clothing items of the present or future. I have began to create the moodboard using photoshop, editing the photographs and using layers to create the beginning of the moodboard. The overall look of this collage will be quite clean cut and minimalistic, as this is the style which American Apparel uses often in their advertisements and campaigns, therefore identifying them well as a brand expressing their brand values and look across in the moodboard. I just thought I would share how the moodboard is coming along at the moment, with only one sit down session on it so far! Enjoy!
#fcpreflection
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